You don’t have to be a techie to really understand how your website is performing, and how to improve it. This five session workshop at the Centre for Social Innovation in Toronto is designed for anyone who is responsible for making decisions about websites or social media. As a participant, you will use Google Analytics to learn what is working and what is not with your website, social media and email newsletters, and learn how to make decisions based on your site visitors needs and wants, not guesswork.

This is a hands-on course for non-technical people, focused on giving you actionable insight into how your online work is helping you achieve your goals.  In five morning sessions over two months, we will :

• configure a Google Analytics account that tracks what you need to know
• define key performance indicators: the data that leads to the most valuable insight
• identify your high value visitors, and what brings them to your site
• prepare for a website redesign: what’s working on your site (and what’s not)
• measure the impact of social media and mobile visitors
• prepare a basic report you can present to senior decision makers outlining site performance and key opportunities for improvement

Schedule

Tuesday, Feb. 14 - Google Analytics 101
Introduction to Google Analytics
Making sure your account is set up properly

Tuesday, Feb. 28 - Google Analytics 201
Setting goals to measure key performance indicators
Matching goals to audiences to identify high value visits

Tuesday, Mar 13 - Identifying Your Highest Value Visitors
Tracking visits from social media, mobile, email newsletters and online advertising campaigns.
Identifying and focusing on your highest value visitors

Tuesday, Mar. 27 - |Preparing for a website redesign
How does Google view your site?
Identifying opportunities and keywords

Tuesday, Aprl. 10 -  Making smarter decisions about your website
Introducing Analytics to decision makers
Your report: Key findings from Google Analytics

The course includes two 45 minute one-on-one consultations around properly setting up your Google Analytics account and preparing your report to decision makers at the end of the course.

There will be some light homework, and participants will need to install Google Analytics on their website before the start of the course. Participants will receive a workbook with exercises and resources to support the key learnings of the course. Bagels and coffee will be served at the morning sessions.

Please contact Eric if you have any questions ('Contact the Host' button on the right hand side of this site)

There is an introductory, one-evening session happening on February 15th - learn more here.